Professionalism and Ethics in Practice

We are delighted to have been given permission by David Maister to deliver his timeless wisdom through an adaptive learning format. This course is part of a series distilling decades of his acclaimed insights into personalized learning experiences designed for today’s professionals in service firms.

About David Maister

David is widely recognized as the world's leading authority on the management of professional service firms. A former Harvard Business School professor, he spent decades consulting to law firms, consulting companies, accounting firms, and other professional partnerships across six continents before his retirement.

David is the author of several landmark books including Managing the Professional Service Firm, True Professionalism, and The Trusted Advisor (co-authored with Charles Green and Robert Galford). His work has fundamentally shaped how professional services firms understand their economics, culture, and client relationships.

His client list included many of the world's most prestigious law firms and professional service organizations. David's insights have helped thousands of partners and associates understand the commercial realities of professional practice while maintaining the highest standards of client service and professional ethics.

Course Overview

This course delivers a practical, up-to-date guide to professionalism and ethics as the bedrock of individual and organizational success in today’s service organizations. Drawing on Maister’s acclaimed frameworks and real-world scenarios, professionals will discover how daily choices, client care, and ethical discipline shape both reputation and commercial results.

Key Learning Outcomes

• Build a reputation for reliability, ethical courage, and care with clients, colleagues, and firm leaders
• Navigate practical and subtle ethical dilemmas with integrity and composure
• Drive a culture of accountability and high standards at every level of your team or organization
• Connect professionalism and ethics directly to your own advancement, client loyalty, and firm performance
• Become a “dynamo”—the professional who is trusted, proactive, and always committed to craft

Why This Course Matters

Trust, discipline, and lived values are the real currency of professional life. In today’s marketplace, the firms and individuals who consistently uphold high standards, act as trusted advisors, and enforce real accountability will win loyalty, opportunity, and pride in their work. David Maister’s frameworks have helped build the world’s best professional service organizations—this course brings that proven wisdom to your daily practice and firm.

Join peers across law, consulting, accounting, architecture, finance, engineering, and other knowledge-driven fields and put professionalism and ethics at the core of your lasting success.